If we don’t agree on a song, let’s at least figure out if we can agree on the plan behind that song.”Īfter a quick lunch, Looney sat in on an artist visit and playback with Nigerian star Pheelz, who showcased several titles from his upcoming EP. “I’m not in the business of telling artists they can’t put something out that they are excited about. Because streaming has turned the music industry into a volume game, Bay-Schuck explains that it’s really hard to predict what is going to work. “His first question when we finished was, ‘What happens when you don’t like something,’ which is a really good question,” Bay-Schuck tells Billboard. (L to R) Senior vice president of urban A&R Brock Korsan, executive vp of A&R Karen Kwak, NBA Champion Kevon Looney, co-chairman and CEO Aaron Bay-Schuck, executive vp of business and legal affairs Julian Petty Benjamin HanningĪccording to Bay-Schuck, Looney listened intently and took notes on his phone until the end of the meeting.
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Looney “sat in on our full team meeting, which we do every week and was a chance for him to get a little deeper insight into the overall roster and the kind of conversations that A&R teams have, ranging from discussions about artists who are on the roster to things that we’re looking to sign,” says Warner Records CEO and co-chairman Aaron Bay-Schuck. The NBA champion’s apprenticeship comes to a close Wednesday (Aug. For a little over a week, Looney is shadowing employees through Warner Records as they hold meetings on A&R, publicity, marketing and promotion, as well as listening sessions and one-on-one meetings with label executives.
Warner was happy to provide what svp of media and strategic development Aishah White called a “crash course” in how a label works. Kinda don’t understand unless you experience it firsthand.” “I don’t know who’s the mover and the shakers – who does what. I didn’t know what lane would be good for me,” says Looney from Warner’s new offices in a renovated Ford Motor Company building. “I always wanted to start a label or have some type of job in music.
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